Entrepreneur

Tom Flumé is a Swedish entrepreneur and former elite swimmer. He is the founder and CEO of the skincare brand Moss & Noor, which specializes in skincare products for active lifestyles.

In 2022, he won the Swedish version of the TV show The Apprentice, where he impressed businesswoman Gunilla von Platen and secured an investment in his company.

Before founding Moss & Noor, Tom worked as a consultant for several Fortune 500 companies in the retail industry. He has also served as Business Director at Apegroup and Great Works, and as a board member of Hall & Lundgren Creative Management.

Tom is based in Stockholm, Sweden.

Photo: Viktor Flumé

The Apprentice Sverige

Tom Flumé is the winner of The Apprentice Sweden on TV4, hosted by Gunilla von Platen.

The Apprentice is a reality show that has been highly successful abroad and recently came to Sweden, premiering on March 9 on TV4 and TV4 Play. The program is led by business leader and super entrepreneur Gunilla von Platen, where the pursuit of the entrepreneurial dream takes center stage.

Twelve hopeful entrepreneurs competed to earn Gunilla von Platen's trust and ultimately secure a million-investment in their business idea. After a journey filled with exciting challenges, Tom Flumé emerged victorious, winning Gunilla von Platen's trust and the coveted investment.

Photo: Jakob Dahlström