About Moss & Noor
Moss & Noor is a Swedish startup that develops skin care products specially designed for those who exercise regularly. All products are enriched with active substances that your body has an extra need for during exercise and physical activity. Developed from the latest research results and always based on evidence.
The brand was founded in 2019 by Tom Flumé. A former elite swimmer who was looking for products he could not find on the shelves.
All of our products is boosted with active ingredients that your skin needs extra during exercise and physical activity. We add key ingredients to all our products to help you elevate your game. By adding functionality and smartness to seemingly basic products we aim to push the boundaries of what skin care can be. We call is Functional Body Care.
Our innovation process always starts with a problem that needs to be fixed. Heavy sweating after workout? Use our Shower Gel. Calluses and super-dry hands after weightlifting? Test our Hand mousse. Can't find a deodorant up for the job? You need our Deodorant. Greasy and smelly hair after workouts? Try our Dry Schampoo.
We always rely on evidence and research. We do not believe in empty promises of "rejuvenation" or "anti" claims. Our products should do the job they promise and where you will notice the results.
Our vision is to build a modern household brand used by people around the world. How hard can it be?
All our products are produced in Stockholm, Sweden. Two miles from our headquarters. Completely free from microplastics, dyes, parabens and other silly things your skin doesn't need. Always 100% vegan. Always 100% free from fake claims and false statements.
All products are developed to solve a specific problem related to your training. Whether it is calluses in your hands, greasy hair or post-sweat and flaky skin.
We always start with you, the exerciser, when we create new products. Be it conscious or unconscious problems. The solution simply becomes our product.